The Cartum platform is designed primarily for online stores that sell in the country of store registration, but we have many cases where our customers successfully sell their goods all over the world using their stores on Cartum.

In this guide, we will tell you which Cartum features will help you promote your store and sell products abroad.

In Cartum, you can create several language versions of your website according to your needs. By default, the English, Romanian, Polish, Ukrainian and Russian language versions of the site are already created in the admin panel.

You can disable each of these versions completely, enable them only in the admin panel for working with content, and enable them on the site for customers. Each language version can also be separately blocked from being indexed by search engines.

You can configure the available languages and add new ones in Settings → Languages.

For these language versions, we have already translated all the interface elements, i.e. the names of all buttons and service elements, form elements, notifications and trigger emails, etc. You can enable and disable the required versions in the admin panel section Settings → Languages.

To set up versions of the site in any other languages, you need to translate the interface yourself. To do this:

→ Interface translation

You can set a different currency for each language version of the site. For example, RON for Romanian, and USD for English.

You can learn how to create other currencies and set the rate of price display in a particular currency in our instruction.

→ How to set up currencies

Important: If your website uses several currencies, you must specify the main currency along with the prices for the products. Prices of products in other currencies will be calculated automatically at the rate you specify.

If you want your website to display prices in different currencies, you need to enable the currency switcher in the header. Contact support to set it up.

If you plan to sell outside of your country, you can enable the country selection field at checkout in Settings → General settings → Checkout → Display “Country” field checkbox.

When the country selection option is enabled, the buyer selects the country of delivery from the drop-down list, and then can choose the delivery city in that country.

→ Learn more about choosing a country at checkout

You can add tips to the payment options that will be displayed in the order form. They can, for example, warn you about the transition to the payment system's website. Enter the required text in the Description field when setting up the payment method.

Configure shipping methods for customers from other countries. You can link different shipping methods to specific countries.

→ Setting up delivery to other countries

For international shipping, in Settings → Shipping methods and carriers, create a new option with the type Address entry: zip code, street, house, apartment. In the settings, specify a clear name, for example, FREE Worldwide Shipping (5-10 business days).

Another shipping option that is acceptable for international sales can be created with the Address entry type — in this case, customers will see a two-line address form and a field for the zip code during checkout.

If necessary, set a fixed delivery cost in the appropriate currency in the settings, and this cost will be added to the order price.

→ How to set up various shipping options

When setting up shipping options, you can restrict the use of a particular shipping method to certain countries only. To do this, specify the required countries in the Country of delivery field. Be sure to create at least one shipping option without country restrictions in case the buyer mistakenly enters the wrong name or selects a country from the list.

Cartum has implemented integration with Stripe. This is an international online payment system that allows you to organize payment acceptance via plastic cards on your website. The list of countries for which the payment system works can be found on the Stripe portal. You can pay through the system with cards from any country.

→ Setting up Stripe online payment on your website

For buyers from all over the world, you can set up an online payment via PayPal on the website. To use this type of payment, you must have a business account with this service.

→ How to set up PayPal payments on your website

Another useful option for international projects, in particular for those who have a business in Poland. Ready-made integration with the international payment system PayU is an international payment integrator that offers online acquiring services.

The PayU payment gateway allows you to set up payment for your order in a variety of ways - payment cards, Apple Pay, Google Pay, through bank accounts, etc.

→ More about the PayU payment system

We have a ready-made experimental integration with the Polish online payment system Przelewy24, which is successfully working on some of our stores.

Przelewy24 works with companies that are registered in the EU. The best way for customers from other countries to conclude a contract with this system is to contact the service support by email.

We do not provide advice on the terms of use of this system or the details of merchant registrations in this system.

→ How to connect online payments via Przelewy24 to your website

NETOPIA Payments is one of the largest Romanian payment services that allows you to accept online payments with Visa or Mastercard cards issued anywhere in the world.

Cartum has a ready-made integration with NETOPIA Payments.

→ How to set up NETOPIA Payments on your website

Paynet is a Moldovan payment system that allows customers to make payments from bank cards and their e-wallets in online stores. To register a business account with Paynet, it is necessary to have a business registered in Moldova.

Cartum features integration with Paynet.

→ How to set up Paynet online payment on the website

Integration with the e-commerce acquiring service of maib, the largest bank in Moldova, allows your online store to securely accept online payments with Visa, Mastercard and American Express cards.

In order to connect e-commerce acquiring from maib, you must be registered in one of the organizational-legal forms provided by the legislation of the Republic of Moldova and be a client of maib bank.

→ How to set up online maib payments on the website

The legislation of some countries may have certain peculiarities regarding the regulation of the relationship between the store and customers. In particular, some payment services may require more detailed information about the terms of use of the store and obtain consent from customers. This can be done using the User Agreement function. It can be activated and configured in the admin panel in the Settings → General settings → Checkout section, Terms of service menu.

The text of the agreement is posted on a separate page in the website structure: Website → Pages → User Agreement. It can be created in all languages available on the website by filling in the appropriate text fields.

→ How to configure the User agreement option

Cartum allows you to generate product feeds for Google Merchant Center in every language that is enabled on your website. All feeds in different languages are generated automatically according to the same rules. The feature is available starting from the Standard plan.

→ How to create a feed for Google Shopping

After enabling the new language version, you can upload self-translated content, namely, specify in the appropriate language:

The section names are set for each language version in the properties of the catalog page.

Characteristic names are translated in the Interface translation tool.

Translations of product information, including characteristic values, can be uploaded when importing products. The import file should contain a separate column for each language version, for example, Description (RO) and Description (EN).

The settings for banners, sticker titles, texts on service pages, SEO texts on catalog pages, and SEO templates have separate fields for each language version.