Base (formerly Baselinker) is a comprehensive multichannel e-commerce management system with over 27,000 customers across Europe. It includes modules for managing orders, product inventories, marketplace listings, and workflow automation. The platform also offers numerous integrations, including one with Cartum.
Base offers users a 14-day free trial to test all platform features. There is also a free plan available, which allows up to 100 orders per month and 1,000 products.
Integration with Cartum
Customers with a Pro plan or higher can connect the integration with Cartum in their Base account.
With the Cartum integration in Base, you can perform various actions:
With products:
Export products from the store to Base,
Import products from Base to the store,
Update price and inventory data,
With orders:
Upload orders from your store to Base,
Synchronize order processing statuses between the store and Base.
Base and other services
Data obtained from the Cartum store can be transferred to other systems integrated with Base. This includes over 1,300 different services, such as those for generating invoices and fiscal receipts, integrations with delivery services, marketplaces, and SMS sending services.
Here is a small list of popular integrations you can use with Base: Amazon, Zalando, eBay, Etsy, Otto, Kaufland, eMAG, Allegro, GLS, DPD, DHL, UPS, FedEx, InPost, and many others.
Connecting the integration
In the Cartum admin panel
Before starting the integration connection in the Cartum admin panel, create a new user with the owner role. To activate the integration, you will need the login and password of this user.
In the Base account admin panel
Go to the Integrations → Add integration section → in the Shops section search or select Cartum.
A window will appear to set up the connection with your online store.
Fill in the appropriate fields:
Shop address — only the domain, without ‘http’ at the beginning, for example: ‘myshop.com’.
Administrator login and Administrator password — the login and password of the administrator you specified in the Cartum admin panel.
Choose whether you will synchronize products or only orders.
Click Save.
If you are using inventory in Base and you already have products added to this inventory, you can still immediately activate product synchronization; they will not automatically be added to your inventory in Base and will not be updated. To make this happen, you will need to import the products separately.
Once the connection is established, you can proceed to the settings. Depending on what is needed, you can configure order synchronization and also product synchronization between Base and Cartum.
Order processing
The integration allows transferring orders from Cartum to Base, and also transferring payment and order processing status data from Base to the store.
To set up:
Go to the Orders tab and in the Fetch orders setting, choose the frequency of order transfer from the store. If No is selected, orders will not be transferred.
In the Downloading orders - status field, choose the status with which a new order will be added to Base.
In the Tax rates from the storage field, choose the VAT settings for orders transferred from the store.
Save the changes.
Note: currently, the integration does not allow adding orders to the shop. Therefore, settings in the Shippings and Payments tabs are not required.
Order statuses
To set up the correspondence of order statuses in the store and the Base account:
Go to the Status tab.
In the Send payment status and Link statuses fields, specify whether to change the payment data and order status if they are changed in Base. If Yes is selected, the data will be transferred from Base to the store.
If Link statuses is selected as Yes, a table Mapping statuses from Base.com to store statuses will appear where you need to match the order processing statuses of the store and Base.
Save the changes.
Product processing
Depending on where you want to manage your product inventory, the Base system can be configured in two ways:
Direct scenario — in this case, you can connect the store to Base and use only integrations with trading platforms and/or process orders in the system. All current product information is stored and updated in the store.
Using the Base inventory module — in this case, Base will be the main source where you manage products, and this data is transferred to stores and/or marketplaces. You can import inventory and/or prices from the store into the inventory module, update, and transfer them to various stores and/or marketplaces.
Option 1. Direct scenario for working with products
If you choose the first scenario, to configure it, go to the Advanced tab:
In the appropriate fields, you need to specify the languages and currency of the store in ISO format (For example, en and USD).
Set the default tax rate in the Default tax rate in % field.
Option 2. Main source of product data in Base
If you plan to use the second scenario, where the main source of product storage is the inventory module in Base, the following actions are required.
To set up product synchronization:
Go to Products and in the Downloading products field, select Yes. This way, products from the store will be downloaded into Base.
In the Prices and Stock tabs, set up the order of updating product prices and inventory in the store and Base account.
In the Advanced tab, you need to specify the languages and currency of the store in ISO format (For example, en and USD).
Also, in this tab, set the default tax rate in the Default tax rate in % field.
Inventory tracking
Base automatically receives information on whether inventory tracking is enabled in the store.
If Inventory tracking is not activated in the store
Since Base requires inventory to be specified for products, in this case, a few additional settings need to be made:
Default quantity when inventory tracking is not enabled in Cartum — the default product quantity in Base. For example, 100. When exporting products from the store, this quantity will be assigned to each product.
Presences (comma separated) indicating product positive availability. Used when importing products from Cartum to Base.com — here you need to list all store statuses that indicate the product is in stock.
If you also plan to import products from Base to the store, additional settings are required:
Default positive presence for products uploaded to Cartum when inventory tracking is not enabled in Cartum — the default availability status for products that are in stock.
Default negative presence for products uploaded to Cartum when inventory tracking is not enabled in Cartum — the default status for products that are not in stock.
Multi-currency
If your products have different currencies specified, prices will be converted to the currency specified in the The currency for products prices setting at the exchange rate filled in the store's admin panel on the Currency rates page.
Product data in different languages
If your store contains product data in different languages and you want to export this data to Base, you need to create a new integration with Cartum for each language, specifying the appropriate data in the Advanced tab each time (see point 3 of the settings above).
If the main source where you want to store products is Base, and you want to import multilingual products from the store to Base, then pay attention to the following point.
For Base to work correctly in this case:
After creating the appropriate integrations, import products from the store to Base in only one language.
Enable the option Set empty SKU & EAN on parent products with variants (to avoid mismatches when associating offers from marketplaces) in the Advanced tab before further actions.
In Products, associate each product with all store integrations created for different languages using the option Operations → Associate with products from the shop/wholesale.
After that, you can import products in each language.
How to understand all the possibilities of Base
Base has numerous features and usage scenarios.
All complete information about Base and step-by-step instructions for setting up various processes can be found in the Knowledge Base.
How to contact Base support
In the Base admin panel, select Contact/Ask a question from the upper panel and use the Send a message button on the contact page.