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Abandoned carts

Sending emails with a reminder about an unfinished purchase

Updated over a month ago

With this feature, you can send emails about unfinished purchases to customers who have added items to the cart but have not checked out. For a customer to receive an email, they must be logged in and provide their email address.

Email on an unfinished purchase — Cartum

The email consists of text, a button to proceed to the order, and a list of products. Clicking on the button opens the store's website with an open shopping cart — the customer just needs to place an order.

How to enable and configure

The feature is enabled in the admin panel in the Settings → General settings → Abandoned carts section .

Enabling and configuring the Abandoned carts feature — Cartum

Here you can also edit the subject and message of the email. You can use two global variables in the text:

  • {USER} — the name of the user,

  • {SITE} — the name of your website.

Number of emails and intervals

By default, two emails are sent: 3 hours and 3 days after the customer has left the items in the cart. If an order is placed after the first email, the second one is not sent.

You can change the intervals or the number of emails to be sent by contacting our support team.

In this feature, we've implemented only the basic capabilities of working with abandoned carts. We are looking forward to your feedback and suggestions for further enhancements.

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