Automated emails that customers receive from your store contain embedded links to your website or individual pages on it. All these links are marked with embedded UTM tags that will allow you to track conversions to your website from such emails.
The tags are designed in such a way that you can easily distinguish them from the tags you set manually for links in different marketing campaigns.
Automatic emails that contain tags:
Order confirmation email;
An email about website sign up confirmation;
An email with a link to password recovery;
An email with a link to payment;
An email about an abandoned cart;
An email with a request to leave a review;
An email about the availability of the product;
An email granting access to digital products.
Parameters of UTM labels in emails
Tags are placed in all links in the email, including the link to the logo.
The tag contains the utm_source, utm_medium , and utm_campaign parameters .
The next parameters are the same for all emails:
utm_source=email
utm_medium=horoshop_trigger
The utm_campaign parameter is defined individually for each email.
utm_campaign value | |
Order confirmation email | utm_campaign=hs_email_purchase |
An email about website sign up confirmation | utm_campaign=hs_email_registration |
An email with a link to password recovery | utm_campaign=hs_email_password_recovery |
An email granting access to digital products | utm_campaign=hs_email_digital_product |
An email about an abandoned cart | utm_campaign=hs_email_abandoned_cart |
An email about the availability of the product | utm_campaign=hs_email_product_avaliable |
An email with a request to leave a review | utm_campaign=hs_email_review_request |
An email with a link to payment | utm_campaign=hs_email_payment_link |
Also, the tag is placed in the password recovery by the administrator email utm_campaign=hs_email_password_admin.