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Meta tags templates for SEO
Meta tags templates for SEO

How to customize templates for meta tags on the site, variables to use in templates, creating new SEO templates

Updated over a week ago

The Cartum SEO template module allows you to generate unique text values using templates for the following tags:

  • <title>

  • <h1>

  • <meta name="keywords">

  • <meta name="description">

Filling in tags by templates is available for the following types of pages:

  • Category page

  • Category page with filter

  • Brand page

  • Product page

  • News page (articles, blog posts)

SEO templates for images

It is also possible to fill in the title and alt attributes for some types of images:

· Product preview on the category page

· Main photo on the product page

· Gallery photo preview in the on the category page

· Category preview on the category list page

· News image on the news list page and on the news page

· Brand logo on the brand page

· For the website logo — alt tag

The title and alt attributes are filled in according to different templates.

How to create SEO templates

To customize SEO templates, go to MarketingSEO → SEO tag templates section in the admin panel.

To create a new template, click +Add.

SEO tag templates — Cartum

Title

Template title for the admin panel

Template

Template text filled separately for each active language version

SEO template type

Determines for what types of pages and tags the template will work

Active

Enables the template

Category

Defines for which site structure categories the template is used. It is possible to choose several categories.

Note: leave the field empty if the template should work for an entire website.

Note: The template is not used by default in all subsections. If you need to apply the template to all subsections, you need to select them on the list.

Template filling format

The template can contain any text and inclusions of necessary variables:

Buy {title} {volume} in Kyiv

Variables available for SEO templates

For product pages

{title}

Title

{mod_title}

Title of the variant; if it is not set for an item, the general product title is displayed

{article}

Product SKU

{article_for_display}

SKU to view on storefront

{short_description}

Brief description

{brand}

Brand

{price}

Price

{price_old}

Old price

{quantity}

Quantity

{color}

Color

{currency}

Currency

{parent}

Name of the parent category

{site}

Website domain

{phone_number}

The first phone number from Settings → General settings → Contacts section, the value to display on storefront is used

The price in the templates is always displayed in the default front-end currency, regardless of which currency the site user has selected.

Besides, it is possible to display any attributes of product templates.

{char.paramName}

paramName — the name of the required attribute

{paramName}

paramName — the name of the required variant

You can find the name of the attribute required to create a SEO template in Settings Product templates by selecting the appropriate template and attribute — the corresponding value will be contained in the Name field.

For category, filter, brand, news pages

{title}

Title

{parent}

Name of the parent category

{Page: [pageNumber]}

The page number if pagination is enabled

{price_min}

The minimum price of the product in stock in the category, displayed with a currency.

For example, 999 UAH.

{volume}

Total number of products in the section, including variations

{site}

Website domain

{phone_number}

The first phone number from the Settings → General settings → Contacts section, the value to display on storefront is used

The extended format is also available for pagination output

{
"type": "pagination",
"template": {
"numeric": "Page {pageNumber} from {pagesCount}",
"all": "All pages"
},
"showOnFirstPage" : true,
"showOnPageAll": true
}

The format of this template is json. Make sure the json is correct with the validator, as an incorrect SEO template can lead to incorrect operation of the site.

Explanation for the template

type

Template type. Mandatory parameter. The value for the filter must be "pagination"

template

String templates that will be displayed on the page. Mandatory parameter. There must be at least one string template. "numeric" — for pages with a numeric number, "all" — for pages with "all" number (i.e. "show all").

The parameters {pageNumber} and {pagesCount} are available in such templates.

If none of the string templates are specified, the default one specified in the code is used instead.

showOnFirstPage

Whether to show the template on the first page. If "true", the "numeric" template will be displayed on the first page too.

showOnPageAll

If "true", the string template "all" will be displayed when all products are shown.

For images in the gallery on the product page

{gallery.sortorder}

The sequential number of the photo in the gallery

{gallery.count}

The total number of photos in the gallery

For filter pages

{filter[name(:) value](,)}

Displaying names and values of the current filters

{filter[value](,)}

Displaying only values on the category page

This template allows you to display all enabled filters. You can use the following template format for a more precise setup:

{
"type": "filter",
"filter": "ALL",
"paramSeparator": ";",
"valueSeparator": ",",
"paramValueSeparator": ":",
"showParams": true,
"showValues": true
}

Make sure the json is correct with the help of validator, as an incorrect SEO template can result in incorrect operation of the site.

Explanation for the template

type

Template type. Mandatory parameter. The value for filters must be "filter"

filter

Determines which filters to display in the template. The parameter is mandatory. Available values:

  • "all" — all filters will be displayed

  • ["color", "volume"] — you can also specify a set of attributes that are displayed in the template. To do this, you need to set the value of the "filter" parameter in the specified form, where "color" is the name of the database attribute Color, "volume" is the name of the database attribute Memory size. These names can be viewed in the address bar on the page with filtering enabled.

paramSeparator

Attribute separator (for example, in the line "Color: yellow; Memory capacity: 8 GB", the separator is ";")

valueSeparator

Value separator (for example, in the line "Color: yellow, gray", the separator is ",")

paramValueSeparator

Separator between attribute and value, separating the attribute name from the selected values by this attribute (for example, "Color: yellow, gray", the separator here is ":")

showParams

Whether to display the attributes names in the SEO template:

  • "true" — names are displayed (e.g., "Color: yellow, gray")

  • "false" — names are not displayed (e.g., "Yellow, gray")

showValues

Whether to display the attributes values:

  • "true" — values are displayed (e.g., "Color: yellow; Memory capacity: 8 GB")

  • "false" — values are not displayed (e.g. "Color; Memory capacity")

Please note: for the "Product stickers" attribute (New, Sale, Bestseller, etc.), the name of the attribute is not displayed, i.e. the line for this filter will always consist of the selected values only.

Basic SEO Template Package

New websites have a package of basic SEO templates installed and activated by default, which can be used as ready-made templates, modified to suit your needs, or used as a example for creating your own templates.

Basic SEO templates are located in MarketingSEO → SEO tag templates.

Title

Type

Template (en)

Category: meta title

Category: meta title

{parent} {title} — buy in online store {site}

Category: meta description

Category: meta description

【Buy {parent} {title}】 — in online store {site} ✅ Available items: {volume} from {price_min} ✈ Delivery ✅ Reviews

Filter: meta title

Filter: meta title

{parent} {title} {filter[name(:) value](,)} — buy in online store {site}

Filter: meta description

Filter: meta description

Order {parent} {title} {filter[name(:) value](,)} in online store {site} ✅ Wide selection ✈ Delivery ✅ Reviews

Filter: h1

Filter: h1

{parent} {title} {filter[name(:) value](,)}

Product: title of the main photo

Product: title of the main photo

{mod_title} {article_for_display} photo

Product: title photo in the gallery

Product: title photo in the gallery

{title} {article_for_display} photo {gallery.sortorder}

Brand: meta title

Brand: meta title

All items {title} - in online store {site}

Brand: meta description

Brand: meta description

Product catalog {title} | Available items: {volume} - buy at a price of {price_min} in the online store {site} ✅ Wide selection ✈ Delivery ✅

Brand: h1

Brand: h1

{title}

Product: meta title

Product: meta title

Buy {mod_title} {article_for_display} in online store {site}

Product: meta description

Product: meta description

【{mod_title}】 - Buy at the best price in the online store {site} ✈ Delivery ✅ Reviews ☎ {phone_number}

Product: alt main photo

Product: alt main photo

{mod_title} {article_for_display} photo

Product: alt photo in gallery

Product: alt photo in gallery

{mod_title} {article_for_display} photo {gallery.sortorder}

News: meta title

News: meta title

{title} | {site}

News: meta description

News: meta description

【Online store {site}】— {parent} {title}

News: alt images

News: alt images

{title} photo

In all templates of the standard package, the Category value is not selected.

Also, you can add your own templates for common Brand and News pages. In the template settings, be sure to select the pages for which this template should work.

Title

Type

Template (en)

Section

Homepage News: meta title

Category: meta title

{title} online store {site}

Blog

Homepage News: meta description

Category: meta description

Read {title} online store {site}

Blog

Homepage Brand: meta title

Category: meta title

Brands presented in online store {site}

Brands

Homepage Brand: meta description

Category: meta description

List of brands whose products can be purchased on the site【{site} Use the shopping cart or call {phone_number} to place your order.

Brands

Recommendations for creating SEO templates

When creating your own templates, take note of Google's recommendations:

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