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Product variants

Creating variant parameters in product templates, importing products with variants to the catalog, displaying variant parameters on the site

Updated over a week ago

Product variants are variations of the same product that differ in several properties.

A variant attribute is a parameter that distinguishes variations of products of the same model. Variant attributes are set in product templates.

A product may have variants that differ in one or more parameters. For example, sneakers of the same model will differ only in size. One phone model may come in several body colors and have different storage capacities.

To create products with variants on your site, you need to:

  1. In the product template, create special parameters — variant attributes.

  2. Determine which of these parameters will be used to make a selection on the product page.

  3. Create a product variants.

It is possible to group the variants of one model — separate products with their own unique SKUs, and all of them are combined by a common Parent SKU.

An example of a product with variants

Let's look at creating variants from scratch using the example of a product with two variant attributes.

An example of a product with variants — Cartum

The page shows a model of a women's T-shirt available in three colors (burgundy, mustard, pink) and five sizes (XS, S, M, L, XL). In this case, there are two variant attributes: color and size.

Accordingly, there are 15 products with unique SKUs, one of which is the main one, and its SKU will be used to combine variants.

Variants by size

Let's create the Size variant parameter as one of the most common. Other variant attributes are created by analogy.

To create variants by size, you need to create a variant attribute Size with the type Selection from list in the product template.

Creating a value list

First of all, you need to create a value list that will store the values of the attribute:

  1. In the admin panel , go to the Products Attribute values lists section.

  2. Click Add and enter a clear name for the list.

  3. Click Save.

Creating a variant parameter value list — Cartum

In the example, we have created a new list Clothing: Size, which will store all possible values of the Size attribute (in the example — XS, S, M, L, XL).

Creating a variant attribute

Now you need to create a new attribute in the template, which will be a variant attribute for the product:

  1. Go to ProductsProduct templates and select the template that matches the product.

  2. In the template settings, select Add option/attribute.

  3. In the window that opens, set the Name. This value will be displayed on the product page.

  4. In the Group field, select the Variants group.

  5. In the Type field, choose the Selection from list type.

  6. In the Select from field, select the value list that you created earlier to save the values of this attribute.

  7. Click Save.

Please note: For correct operation, do not enable the Multiselect option for the attributes of the Variants group.

Creating a variant parameter in the template — Cartum

Example: In this step, we create a variant attribute Size and select the previously created Clothing: Size list for its values.

Filling the attribute list with values

There are two ways to fill in the attribute list with values: manually or using the product import table.

Adding a value to the list manually

To add a new list value manually:

  1. In the Products Attribute values list section, click the name of the desired list.

  2. Select Add value and enter the desired values for all language versions.

  3. Click Add.

Filling the list using import

If you are creating new products using import, you do not need to add the list values separately. When you match a column with values with the required template attribute, the value list will be automatically filled with unique values from the table during import.

Creating a product variant

You can create variants in one of three ways:

  1. By copying a product, changing its parameters, and merging it with the parent product in the table.

  2. By creating a new modification in the product properties using the Add variant option.

  3. By creating variants in bulk during import.

Creating a modification by copying a product

  1. Use the checkbox in the left column to select items. After selection, the group actions panel appears at the bottom of the screen.

  2. Click Copy Products and confirm in the dialog box.

  3. A copy of the product with the filled in characteristics appears in the table with the name of the product copy_Product_Name and the SKU copy_SKU. Edit the SKU, name, and values of the variant parameters that will be different for the new product variant.

  4. Select both products with the checkboxes and click Join. At this step, you will need to determine which of the products will be the main variant.

Creating a modification by copying a product — Cartum

Similarly, you can combine two existing products. In this case, the general characteristics, if they differed, will be changed to the values of the main variant.

Creating a variant using Add variant option

You can create a new variant in the product editing. To do this:

  1. Select the desired product in the product table and enter the editing.

  2. Click Add, and the New variant block will appear on the product editing page.

Creating a variant using Add variant option — Cartum

Unlike the first method, the values of all fields for variant are empty — you will need to fill them in.

Creating product variants during import

You can create products with variants in bulk using import. In the table, each variant must be described as a separate product:

  1. Each variant has an unique SKU.

  2. The main variant is indicated first in the table.

  3. For all variants of the same item, a common parent SKU must be specified, which is the SKU of the main modification.

An example of a file for importing a product with variants

An example of a file for importing a product with variants — Cartum

Choosing a variant on the product page

To configure the parameters that will be used to select the variant on the product page:

  1. In the admin panel, in the section Products Product templates, select the desired template and enter the settings.

  2. Click Options to switch on product page, in the window that opens, drag from the left column to the Variants select form column the attributes by which the product should be selected on the product page.

  3. You can change the order in which the attributes are displayed on the product page by changing the order of the blocks in the Variants select form column.

Configuring the parameters for the variant selection — Cartum

For our example, we move the parameters Color and Size to the Variants select form column.

Characteristics that change when you select a variant

Variant attributes that are not used for a variant selection, can be displayed in the Features block on the product page. Read more:


Variants by color

Color is a variant attribute that has already been created at the system level and is available in any product. You do not need to create this attribute separately for each template.

All values of the Color attribute are located in Products → Attributes values listsColors.

By default, the Colors list contains several standard colors. You can add an unlimited number of custom colors manually or using the import table, similar to filling in other values lists.

Color field in product settings — Cartum

Color field in product settings

Variants by color on the product page

On the product page, the color variant selection icons can be displayed in one of three ways — colors, images, and thumbnails of product photos.

Icons — colors

The selection of variants is displayed in the form of colored icons.

Icons — colors — Cartum

If you need to change or customize the icon for a color:

  1. Go to ProductsAttributes values lists Colors and select a color or create a new one by clicking Add.

  2. In the Color field, specify the desired color in hex format or by moving the selector in the color box.

  3. Click Save.

Customizing the icon for a color — Cartum

Icons — images

With this option, you can upload your own images that will be displayed in the variant selection. This option is suitable if you want to convey the look of wood, leather, ornaments, etc.

Icons — images — Cartum

If you need to change or customize the image icon:

  1. Go to ProductsAttributes values lists Colors and select a color or create a new one by clicking Add.

  2. In the Color Icon field, upload an image for the icon.

  3. Click Save.

Customizing the image icon — Cartum

Icons — thumbnails

In this case, the selection of variants will be displayed as thumbnails of product photos. To set up this option, contact support.

Icons — thumbnails — Cartum

Product title and variant title

There are two similar fields in the product properties — Title and Variant title.

  • Title is a common field, it can be filled in once and will be common to all product variants.

If only the general name is filled in for the products, the variant name in the shopping cart will be generated automatically according to the rule Title + values of the product variant parameters (for example, color and size).

  • Variant title — a unique name for each variant that will be displayed on the site and in the cart instead of the automatically generated one.

You can use different properties for each product: where it is convenient to specify only the Title, and where you need to specify the particular Variant titles.

Both of these fields can be filled in manually or using the import table.


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