Google Customer Reviews is a free Google service that helps stores collect customer feedback.
The service allows you to display the seller's rating in Google Shopping ads and Google Ads text ads, which helps improve the interaction of potential buyers with ads. According to some studies, the ads CTR can increase by 10% when the rating is displayed.
How Google Customer Reviews works
After the purchase, a pop-up window will appear on the order confirmation page with a suggestion to share a review about the seller.
If the customer agrees, after a while, they will receive an email from Google Customer Reviews with an offer to rate the purchase and write a review. The review form is very simple and does not take much time to fill out.
Emails are sent only to users who are registered on the website and have specified their email address when ordering.
A survey letter for customers. You can see a sample text here.
All seller reviews will be displayed on a separate page of the service. You can check the reviews of any store that participates in the Google Customer Reviews by following the link
https://www.google.com/shopping/ratings/account/lookup?q={website}, where instead of {website}, you need to specify the address of the desired website.
An example of a page with store reviews
After your store has collected 50 reviews, you can enable the Seller Rating program. The seller rating will be displayed in ads if you have at least 100 reviews from different users from the country in which you sell goods and if the total seller rating is at least 3.5 stars.
How to enable Google Customer Reviews on your website
To enable the program on your website, you need to:
How to link your website to Google Customer Reviews program
To set up, you need a Merchant ID. The ID can be obtained in the Merchant Center account, it is located in the upper right corner of the page under the username.
To enable the program on your website:
In the site admin panel, in the Marketing → Marketing services section, click Google Customer Reviews to enter the settings.
Enter your Merchant ID in the Tracking ID field.
Select the Active checkbox and click Save.
Seller rating on the website
By accepting the Google Customer Reviews terms of service, you will be able to add the badge to your website code. You can place it on any number of pages and in any part of them. The icon will contain the words "Google Customer Reviews" and your seller rating (a numerical value and a star rating).
Note: If you don't have a rating yet, the Google Customer Reviews badge will say "Rating not available".
For the Google Customer Reviews badge to display your store rating for users from a particular country, you need to have enough reviews from that country over the previous year. In general case, you need to collect at least 100 valid reviews.
The badge is installed using a script before the </body> tag. You can find detailed information and the script code for the icon in the articles below: