Attributes are the building blocks of any product description.
Attributes are used for the following tasks:
To display the features on the product page;
To filter products;
To compare products;
To display a summary of attributes in a list of products;
To search for similar products according to attributes.
Common and unique attributes
Some attributes are common to all products (name, price, brand, colour, etc.). They are already present in Cartum and don't need to be created and configured.
The second part of the attributes is unique and belongs only to specific product categories. E.g. size, material, diameter, composition, strength, style, season, etc.
There is a possibility to create and flexibly set up additional attributes.
Default system attributes
Some attributes do not need to be created separately, as they are already set by default in your shop and available for all your products.
The following attributes are already available in your store:
Color
Brand
Supplier
Barcode (GTIN, EAN, UPC, ISBN)
Manufacturer Part Number (MPN)
Warranty type
Warranty period (months)
Product condition
Product templates
Product templates are groups of additional attributes used when building a product catalog.
Each category in the product catalog uses one of the product templates. It means that for all products in this category, you will be able to set the value of the attributes from this product template. Moreover, you can use these attributes to filter products within the given category.
Product Variants
Product Variants are variations of Products of the same model that differ in several properties. For example, sneakers of the same model but different sizes differ only in size. Or a phone model with different memory capacities – the Variants also differ in price.
Modified Option — this is the attribute by which the variations of Products of the same model differ. Modifiable options are also flexibly configured within Product templates.
Is it necessary to create unique Product templates for each category?
Not necessarily. It all depends on the store's assortment. There can be such options for using Product templates.
One Product template for several categories
You can use one universal template for similar Product categories. For example, in categories like "Suitcases" and "Bags," most attributes are duplicated, but there are also differences. In this case, you can use one common template in which attributes for similar categories will be created. At the same time, for each Product, those attributes that are inherent to it will be filled in. Unfilled attributes will not be displayed on the site and will not be considered when filtering Products.
One Product template for the entire store
If all Products in the store belong to similar Product categories, you can limit yourself to using one Product template.
Unique template for each category
If the Catalog consists of many categories with different sets of attributes, it is better to form unique templates for each category to avoid confusion.
Displaying Attributes on the Product Page
To select the attributes that should be displayed on the Product pages of a certain category, go to Website → Pages, click the gear icon to the right of the category name, and check the appropriate checkboxes in the Attributes on the product page field.
You can also choose one of the three available styles for displaying attributes on the Product page. To do this, go to Website → Design → Design editor, open the Product page section, go to the Page layout tab, and configure the Attributes(Characteristics list) element.
The style of attribute display in the mobile version is configured separately in Website → Design → Design editor → Mobile version → Product page → Attributes(Characteristics list).
Style Simple list
Style Dotted lines
Style Zebra
Displaying Attributes in the Mini-card on the Category Page
To select the attributes that should be displayed in the mini-card on the category page, go to Website → Pages, click the gear icon to the right of the category name, and check the appropriate checkboxes in the Attributes in catalog card field.
The style of attribute display in the mini-card is selected in Website → Design → Design editor → Product card on category page → Сard on hover → Product characteristics.
The style of attribute display in the mini-card in the mobile version is configured separately in Website → Design → Design editor → Mobile site version → Product card → Product characteristics.
Style Compact
Style Vertical








