In the Features block on the product page, you can display links to pages with filters.
The value link will lead to the parent product category filtered by this filter value. If there is a preset for this combination of category and filter, the link will lead to the preset.
In the example, 128 GB is linked to the Memory size filter, and Silver is linked to the Silver iPhone 13 preset:
How to set up
Go to the Website → Pages section in the admin panel and open the settings for the required catalog category. Expand the list of the Attributes with link to filter item and enable the required attributes (note: the attributes must be of the Selection from list or Yes/No type). The corresponding filters must also be enabled.
Note: To make links to filters available not only to users but also to search engines, open them for indexing in Marketing → SEO → Filters to index.