Brand is one of the system attribute of the catalog, already created by default and available for all your products. You can create both filters by brand in the product categories and separate pages with all the products of the selected brand. This helps customers find the right product faster and also has a positive effect on website indexing.
How to add a new brand
Go to the Website → Pages → Brands section of the admin panel and click Add.
Make sure that the Brands page is selected in the Category field.
Fill in the brand Title. The URL will be generated automatically.
Upload the brand Logo.
Check the Show on storefront box.
In the Description field, add information about the brand. It will be displayed on the brand page on the website.
Save your changes.
Note: you can also add a brand by importing a file with product data — brands that are not on the website will be created automatically. However, you need to specify a link, add a logo, and enable it in the Website → Pages → Brands section.
How to specify the product brand
You can specify the brand of the product in a convenient way for you.
Manually in the product settings
Go to the Products section of the admin panel and select the desired product. In the Product description → Basic information subsection, select Brand from the drop-down menu.
In bulk by importing a file
Prepare a file with product SKUs and their brands and import it to the website.
On the import preview page, map the column with brands to the Brand system parameter.
Attention: when importing, it is important to specify the brand name accurately. Any discrepancy will result in the creation of a new brand (for example, the Adidas and Adias brands will be created by the system as two different companies).
How to create a filter by brand in the catalog category
To display a filter by brand in a catalog category, go to the settings of the corresponding category and enable the Brand option in the Filters section.
Displaying brands on the website
Cartum has several options for displaying product brands.
Block on the homepage
You can enable/disable the block, move it, and set the logos to be displayed in color or black and white. These and some other options can be found in the Website → Design → Design editor section of the admin panel, Homepage → Brands item.
An example of displaying a block can be seen in design template #121
Brand name in the features on the product page
To display the brand in the Features block on the product page, go to the settings of the corresponding catalog section and in the Attributes on the product page list, enable all the necessary attributes, including Brand.
Logo icon in the gallery on the product page
You can upload the logo in the brand settings. The icon is clickable and leads to the brand page with a list of its products. Also make sure that the brand is specified in the product settings.
You can manage this element in the Website → Design → Design editor section, Product page item, Page layout tab, Product image and gallery group, the Display brand logo over image checkbox.
Brand name in a mini-card
To display the brand in the mini-card, you need to specify it in the product settings. You can manage the element in the Website → Design → Design editor section, the Product card on category page item, the Add to cart button and other elements tab, the Brand checkbox.
Dedicated Brands page
The Brands page is already created by default on your site. To activate it, go to the Website → Pages section of the admin panel, click on the wheel next to the name of the Brands page, and then check the Show on storefront box.
If you don't have the Brands page on your website, you need to create one:
Go to the Pages section of the admin panel and click [+] next to the Catalog page name.
Fill in the Page title. After that, the URL will be automatically generated.
In a Template field, select Brands and save changes.
You can change the order in which brands are displayed by dragging and dropping them in the Website → Pages → Brands section of the admin panel.
To quickly sort the entire list of brands alphabetically, use the Sort alphabetically button.
The new brands order will be applied everywhere — in the admin panel, on the brand page, in the brand filter on the catalog pages.
Brand page on the website
The brand page will display all the information you specify when creating the brand, as well as the products for which the brand is specified.
Filters on the brand page
Each brand page has a system filter by product categories. To display additional filters on a brand page, go to the Website → Pages → Catalog section of the admin panel and enable the necessary filters — they will be displayed on brand pages as well.
Brands in marketplace feeds
Brand information is added to all feeds that can be generated on the platform.
In Google Feed for Merchant Center and Facebook Feed, brand information is included in the <g:brand> parameter. For Facebook Feed, brand is a mandatory parameter.