TikTok Pixel is a counter of the TikTok Ads advertising system that allows you to collect data about visitors' actions on the website and then customize TikTok ads based on this data.
Pixel data can be used for:
Creating marketing audiences — individual audiences based on user actions on the website;
Optimizing ad delivery — targeting audiences that are more likely to take action on the website;
Measuring campaign effectiveness — measuring advertising effectiveness and return on ad spend (ROAS) based on a number of specific conversion events.
You can install TikTok Pixel on your website by directly placing the counter code on the website or through GTM. Cartum stores already have the counter code installed and the transmission of standard events configured.
To activate TikTok Pixel on your website, you need to:
Create a TikTok For Business account and make the necessary settings there.
Copy the Pixel ID from the account and enter it in the settings of the marketing system in Cartum.
Creating and setting up Pixel in your TikTok account
To create and set up TikTok Pixel, you need a TikTok For Business account. If you don't have one yet, sign up for an account and complete the initial setup. Create a Pixel according to the instructions.
Please note: at the step of selecting the event configuration mode, you must select Developer Mode.
After creating the Pixel, you will be prompted to copy the Pixel code to install it on your site. For Cartum websites, you can skip this step because the code is already installed by default. You only need to copy the Pixel ID.
Enabling TikTok Pixel on your website
You need to enter the Pixel ID in your website settings:
In the admin panel, go to Marketing → Marketing services.
Click TikTok Pixel to enter the settings.
Enter the Pixel ID in the Tracking ID field.
Check the Active box.
Save your changes.
Standard events
Cartum is configured to transmit standard events to the Pixel:
Successful checkout (purchase)
Starting checkout
Adding a product to the cart
Visiting the product page
Visiting the search page
Requesting a call back
Successful registration
Testing the events transfer
To check the correct operation of the Pixel, you can install the TikTok Pixel Helper extension for the Google Chrome browser.
You can also check the transfer of events in your TikTok account after creating and enabling a Pixel. To do this:
Go to the Test Events tab and enter the link to the website.
Generate a QR code to be scanned through the TikTok app.
Check the events transfer on your mobile device in real time.